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SEOOnly — AI SEO agency Australia

About us

The SEOOnly Story

Most marketing agencies offer SEO. Very few are built around it.

For more than two decades, the team behind Shopa Marketing has helped thousands of Australian businesses grow through full-service marketing spanning digital advertising, brand strategy, creative, social media, and end-to-end campaign management.

After working across every industry and every business size, one truth kept surfacing: if your customers can’t find you, nothing else matters.

01

The shift we saw coming

Search isn't just Google anymore. Your customers are asking ChatGPT, Gemini, and Perplexity for answers. Conversational, predictive, AI-driven. The rules changed. Most agencies didn't notice.

02

The decision we made

Modern SEO can't live inside a full-service agency as just another offering. It needs complete focus. So we created SEOOnly. One discipline. One obsession. Zero distractions.

03

What that means for you

When SEO is done properly, every other marketing investment performs better. That's not a tagline. It's two decades of proof.

By the numbers

Grounded in Experience. Driven by Outcomes.

Real growth doesn't come from doing more SEO. It comes from doing the right SEO. We close the gap between activity and results, turning visibility into measurable business growth.

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    Combined Years of Experience in Industry

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    Businesses Worked With

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    Industries Understood

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    Outcome-Focused SEO Approach

Founder

Led by Proven Growth Expertise

SEOOnly is backed by entrepreneur and marketing strategist Preeti Kennedy, whose career has spanned more than two decades helping businesses navigate changing customer behaviour, emerging technologies and digital growth. After recognising that the way people discover businesses was changing faster than most organisations realised, she brought together a specialist leadership team with one shared purpose: to build a company dedicated entirely to the future of search.

Today, SEOOnly combines expertise in human search behaviour, technical SEO and AI-powered search to help businesses remain visible wherever customers search.

Search hasn’t disappeared. It’s simply become much harder to define. That’s why SEOOnly exists.

Preeti KennedyFounder & Chief Growth Officer

Leadership

Meet Our Leadership Team

  • Preeti Kennedy, Founder & Chief Growth Officer at SEOOnly

    Preeti Kennedy

    Founder & Chief Growth Officer

    An accomplished entrepreneur with more than two decades of experience building and scaling businesses across the marketing, operations, and business services sectors. Having successfully grown multiple companies and worked with thousands of SMEs across Australia and internationally, she brings extensive expertise in business growth, strategic partnerships, and scaling organisations. At SEOOnly, she is responsible for driving the agency’s growth strategy, identifying new opportunities, and ensuring the business remains at the forefront of AI search and future marketing trends.

  • Vicky Miller, Co-Founder & Head of SEO at SEOOnly

    Vicky Miller

    Co-Founder & Head of SEO

    Widely regarded by clients and colleagues as the technical brains behind the operation, Vicky has spent his career at the intersection of search technology and business performance. He brings deep expertise across the full search stack, from the technical foundations that make sites crawlable and fast, to the AI-driven strategies that determine how businesses appear in the next generation of search. At SEOOnly, he leads the SEO team with an emphasis on precision, measurable outcomes, and staying ahead of a search landscape that never stops moving.

  • Neil Jacob, Co-Founder & Chief Marketing Officer at SEOOnly

    Neil Jacob

    Co-Founder & Chief Marketing Officer

    A seasoned marketing strategist with a passion for helping businesses grow, Neil combines commercial expertise with a genuine commitment to exceptional customer experiences. With extensive experience across digital marketing, brand strategy, customer acquisition, and business growth, he believes long-term success is built on strong relationships, transparent communication, and outstanding after-sales support. His customer-first philosophy ensures every client receives not only expert SEO guidance, but also the care, responsiveness, and partnership needed to achieve meaningful, long-term results.

Our reason

Why We Created SEOOnly

We saw the shift early. Customers stopped relying on Google alone, and most agencies were slow to adjust.

  • Asking ChatGPT for recommendations
  • Comparing answers on Gemini
  • Searching through AI Overviews
  • Trusting AI to point them to the right business

SEOOnly was created because we believe this shift deserves specialist attention. Rather than treating SEO as one service among many, we created a specialist company focused entirely on understanding where search is heading next.

SEOOnly — focused entirely on modern, AI-driven search

Always in motion

What We’re Studying Every Day

  • 01Customer Search Behaviour
  • 02Google Algorithm Updates
  • 03ChatGPT
  • 04Gemini
  • 05AI Overviews
  • 06Technical SEO
  • 07Structured Data
  • 08Local Search
  • 09Authority Building

Mission & Vision

A Clear Mission. A Vision That Goes Beyond.

  • Our Mission

    To enable businesses worldwide to achieve measurable growth through AI SEO, aligned with real commercial outcomes.

    Every strategy is designed with precision, clarity, and long-term impact in mind.

  • Our Vision

    A search ecosystem where businesses grow through structured visibility, data-led decision-making, and consistent demand generation.

    Where search becomes a reliable, scalable growth channel.

In the press

Industry Insights & Thought Leadership

  • Featured in

    Digital Journal

    Featured on loyalty as a business strategy, with insights from Preeti Kennedy, Founder & Chief Growth Officer at SEOOnly.

  • Featured in

    Business Insider Markets

    Featured on Shopa Marketing's multi-platform advertising model, helping Australian and New Zealand SMEs grow through integrated, data-driven campaigns.

Our Proven Partnerships

  • Asta
  • Bur
  • Dream
  • Infinity
  • Intercom
  • Learning Blocks
  • Oasis
  • Parkmore
  • Smile Excellence
  • Springvale
  • SPS
  • Sydney
  • TK Community

The Future of Search Is Already Here.

Businesses that continue optimising for yesterday’s search experience will eventually be overtaken by those preparing for tomorrow’s customer behaviour.

SEOOnly exists to help your business stay ahead of that shift.

Book Your Strategy Session